The Lucky One and Chimpanzee ratings!

Warner Bros’ romantic drama from star author Nicholas Sparks, The Lucky One starring Zac Efron is looking like $8.9M Saturday — about even with Friday – for a $23.5M weekend. This is another wild overperformer because the studio only expected $15M through Sunday. Playing in 3,115 theaters, it received a ‘B+’ CinemaScore from audiences. Warner Bros’ private tracking saw this film was at the high end for a Sparks film, which all have a good multiple of approximately 4x. So the studio marketed the movie based on the well-developed fan base for both Sparks and Efron. (Though Zac’s box office appeal is going down as his age goes up.) The campaign targeted females both by leveraging Zac’s appeal and the novelist’s pedigree. “The heart of our online marketing campaign was leveraging the celebrity and likability of Zac Efron in advertising, publicity and social media, while additionally leveraging the various social networks surrounding Nicholas Sparks and his previous films,” a WB exec told me. The sell was heavily focused on romance, and included aspirational messages like “What if you were destined to fall in love someone before you even met?” (I know: barf. But this crap works, obviously.)

And nice matinee numbers came in for DisneyNature’s 4th documentary Chimpanzee which received an ‘A’ CinemaScore from audiences. It’s looking like $10.3M for the weekend from 1,563 plays. (Who can resist that cute ape face?) That beats last year’s African Cats which opened at $6M and made $15.4M, while Oceans in 2010 opened with $6M and went on to $19.4M. Fact that the second day of Chimpanzee went up from opening day is a first for a Disneynature film. Studio claims the label “enables us to sustain the company’s longstanding commitment to conservation. Through donations tied to the first three Disneynature films, Disneynature has planted three million trees in Brazil’s Atlantic Forest, established 40,000 acres of marine protected area in The Bahamas, and protected 65,000 acres of savanna in Kenya.” The label launched in April 2008 and keeps turning out high-grossing feature-length nature films. For this simian pic, Disneynature joined forces with the Jane Goodall Institute for a special ‘See Chimpanzee, Save Chimpanzees’ program. For every moviegoer who sees the pic during opening week, the label makes a donation to Goodall through the Disney Worldwide Conservation Fund to protect chimps.

Here’s the Top 10 based on Friday’s grosses:
1. Think Like A Man (Screen Gems/Sony) NEW [2,015 Theaters] PG13
Friday $12.2M, Saturday $13.4M, Weekend $33.3M
2. The Lucky One (Warner Bros) NEW [3,155 Theaters] PG13
Friday $9.1M, Saturday $8.9M, Weekend $23.4M

3. The Hunger Games (Lionsgate) Week 5 [3,752 Theaters] PG13
Friday $4.0M, Saturday $6.9M, Weekend $14.9M, Cume $357.2M
4. Chimpanzee (DisneyNature) NEW [1,563 Theaters] G
Friday $3.5M, Saturday $3.9M, Weekend $10.5M

5. The Three Stooges (Fox) Week 2 [3,482 Theater] PG
Friday $2.3M, Saturday $4.8M, Weekend $10.1M (-41%), Cume $30.2M
6. The Cabin In The Woods (Lionsgate) Week 2 [2,811 Theaters] R
Friday $2.4M, Saturday $3.6M, Weekend $8.2M, Cume $27.4M
7. American Reunion (Universal) Week 3 [3,033 Theaters] R
Friday $1.7M, Saturday $2.4M, Weekend $5.7M, Cume $48.7M
8. Titanic 3D (Paramount/Fox) Week 3 [2,515 Theaters] PG13
Friday $1.4M, Saturday $2.1M, Weekend $5.1M, Cume $52.8M
9. 21 Jump Street (Sony) Week 6 [2,427 Theaters] R
Friday $1.3M, Saturday $2.1M, Weekend $4.7M, Cume $127.1M
10. Mirror Mirror (Relativity) Week 4 [2,938 Theaters] PG
Friday $1.0M, Saturday $2.1M, Weekend $4.4M, Cume $55.5M

Read full article at Deadline.Com
Posted on: Zac Efron

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