“We welcome Adam and Nicki into our world and look forward to capturing their energy and creativity on ShopYourWay.com and translating it into unique apparel, accessories and other merchandise,” beamed Imran Jooma, a Marketing & Online executive at Sears Holdings, which owns Kmart.
For Minaj, this is a great opportunity for her to create a unique fashion line, which she has always talked about in past interviews. “I am so excited to work with this iconic, mass retailer and to bring affordable fashion to my beautiful barbz all across the U.S.,” she said.
“Partnering with Shop Your Way to develop this line was an exciting opportunity for me and I am really looking forward to diving into the process of designing an apparel and accessory collection,” added Levine.
Both lifestyle brands from Minaj and Levine are expected to hit Kmart stores by the 2013 holiday season.
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